My name is Gabrielle Byrnes, and my mission is to connect individuals to a brand’s heart.

As a recent graduate from the Ross School of Business at the University of Michigan, I’m launching my career in advertising strategy by merging my creativity with the analytical skills of my master of management.

Raised in an Iraqi-Irish-American household, I’ve always been fascinated by how stories connect cultures and individuals. My work at the University of Michigan, including the Hopwood Award winning piece “The Many Lives of Stevie Ives,” and my intra-pandemic virtual theatre projects, are a testament to my passion for using the craft to connect strangers.

As an account executive, I plan to leverage these skills to bring brand stories to life, and invite consumers into the heart of what makes a brand special.